Great Copy for Good Causes

I'm a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits.

Over the last four years my work has raised more than US$16 million (€11m/£9m/AU$15m) in funds, and recruited thousands of new donors for leading charities, NGOs and community groups worldwide.

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Books
  • Made to Stick (Why Some Ideas Survive and Others Die)
    Made to Stick (Why Some Ideas Survive and Others Die)
    by Chip Heath & Dan Heath
  • The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships
    The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships
    by Ken Burnett
  • How to Write Successful Fundraising Letters, with CD (The Jossey-Bass Nonprofit Guidebook Series)
    How to Write Successful Fundraising Letters, with CD (The Jossey-Bass Nonprofit Guidebook Series)
    by Mal Warwick
  • Ogilvy on Advertising
    Ogilvy on Advertising
    by David Ogilvy
  • Commonsense Direct & Digital Marketing
    Commonsense Direct & Digital Marketing
    by Drayton Bird
  • The Grapes of Wrath
    The Grapes of Wrath
    by John Steinbeck
  • The Ragged Trousered Philanthropists (Oxford World's Classics)
    The Ragged Trousered Philanthropists (Oxford World's Classics)
    by Robert Tressell
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Wednesday
Oct142009

John Key needs a plane ticket... can you help him out?

I've been so busy in recent weeks that blogging has been relegated to the bottom of a very long list. But I had to take five minutes out to mention the current leg of Greenpeace NZ's excellent "Sign On" campaign.

Picture 2 With just weeks to go until Copenhagen and one of the most important climate meetings in history, New Zealand PM, John Key, has apparently decided that he might just stay home! What to do? Well Greenpeace have decided to give him a helping hand. They're holding a series of cake sales, sausage sizzles and collections to buy him a plane ticket!

Great campaigning work, great fundraising, very funny, and well worth a fiver! Just click on the pic link above if you'd like to chip in and help John on his way!

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