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Great Copy for Good Causes

I'm a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits.

Over the last four years my work has raised more than US$16 million (€11m/£9m/AU$15m) in funds, and recruited thousands of new donors for leading charities, NGOs and community groups worldwide.

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« There's simply no excuse for it... | Main | SOFII looks hot! »
Thursday
Jun092011

Not usually one to blow my own trumpet, but...

DateThursday, June 9, 2011 at 3:52PM | AuthorJules

Honest. I'm just not the type.

I much prefer the obscurity of a darkened corner to hide away in while I tap away on my keyboard and drink thick, dark coffee.

But it's not every day you win a "Special Award for Copywriting", so I figured on this occasion it was worth a modest toot.

The campaign in question - a hard-hitting donor pack for Women's Aid - scooped the "Special Award for Best Copywriting" at the 2011 An Post Direct Marketing Awards. The campaign was produced by Irish fundraising agency Ask Direct.

Other Ask Direct wins on the night written by yours truly included a Gold Award for Best Acquisition, a Silver for Best High Volume Direct Mail, and a Bronze for Best Charity Campaign.

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